Nottingham Web Designer

Iím a freelance web designer and developer based in Nottingham. My name is Sebastian Webb, so you could say I was born for this.
But that's enough about me. I'm much more interested in you. You probably arrived at this page because you're looking for a Nottingham web designer. I'd like to help you determine your best option. First, Iíd like to address the issue of freelance web designers versus web design agencies in Nottingham.  As you might expect, I will argue in favour of freelance web designers. But I believe my arguments stand up to scrutiny.

Freelance Web Designers VS Web Design Agencies

The two most salient factors in most peopleís minds when researching web design services are price and design quality. Itís no secret that web design agencies cost more than freelancers, but is the quality superior?
Sometimes it is actually, other times it isn't. Fortunately, there is a simple test: look at website portfolios.  If theyíre not up to scratch, move on. You may want to take a look at my portfolio at this stage...

Excellent, youíre back! So letís talk about price in a bit more detail. Freelancers generally provide a fixed quote based on their hourly rate (plus minor overheads). Web design agencies on the other hand must charge an hourly rate for every member of staff, plus substantial overheads.

So how do you get the best website for the best price? Simple - you shortlist based on portfolios then compare a number of quotes from each service provider. You will be amazed how much more the Nottingham web design agencies charge.

Content Managed VS Static Websites

Websites that can be updated by non-web designers are referred to as "Content Managed Websites". Static websites can only be updated by skilled web designers. All content managed websites have some form of private admin area which allows regular users to make text, image or video updates to web pages.
Not all web designers and agencies have the technical know how to offer content managed websites, yet they offer a number of advantages, many of which relate to online marketing.

Top 6 Advantages of Content Managed Websites

  1. You Are FREE To Update Your Website
  2. Your Website Will Be Better Written And More Up-to-date
  3. You Will Get More Organic (Free) Traffic From Google
  4. You Can Engage In Search Engine Optimisation (SEO)
  5. You Can Do Google Adwords Properly
  6. You Can Engage In Conversion Rate Optimisation (CRO)

1. You Are FREE To Update Your Website

Although the upfront cost is often greater than a static website, you don't need to pay a web designer to make changes to your content, you can do it yourself.

2. Your Website Will Be Better Written And More Up-to-date

The reality is, when a business owner is reliant on a web designer to edit their web content, they will often opt for keeping things as they are rather than paying web designer rates. This tendency to make do will result in an out-dated and/or poorly written website over time. In fact, I would say it is likely that your web content won't even be up to scratch immediately following launch. I recently updated the content on this website and I have already re-written much of it several times. And I don't expect to stop tweaking my content any time soon.

3. You Will Get More Organic (Free) Traffic From Google

Think about it. Google wants to give its users the most relevant information. New information is usually more relevant than old information. Therefore, if Google sees that you are continually updating and adding content to your website it will reward you by ranking your website higher in its search results.

4. You Can Engage In Search Engine Optimisation (SEO)

If you're serious about using your website as an effective marketing tool you will need to engage in Search Engine Optimisation (SEO). A big part of SEO is creating fresh content that targets specific phrases relevant to your business such as "Nottingham Web Design" in my case. This becomes too expensive for most businesses if they have to pay web designer rates for simple but necessary text updates.

SEO specialists charge a lot for their services. Because of this, I always tell my clients to engage in basic SEO themselves, which they can do with a good content management system. I have recently written a short "first steps" guide to SEO called "On-page SEO for WordPress, Joomla & SwDesign CMS Administrators" on my blog. A word of warning about buying SEO services - shop around and try to get impartial recommendations from friends or trusted associates. The industry is full of cowboys.

5. You Can Do Google Adwords Properly

Google Adwords can be the magic marketing bullet for many businesses. I'm not saying that because I'm an Adwords specialist, I'm an Adwords specialist because that statement is true. But many businesses (including myself first time round) fail to use it properly because they are not aware of the leg work involved in getting it right.

Relevance is king when it comes to Adwords. And in order to achieve maximum relevance, dedicated "Landing Pages" should be set up to precisely target the Adwords phrases you are bidding on. Again, this only becomes economically viable for most businesses with the help of a content management system.

6. You Can Engage In Conversion Rate Optimisation (CRO)

Conversion Rate Optimisation involves testing different versions of website copy with the help of a 3rd party web application like Google's free Website Optimiser. Website Optimiser allows businesses to evaluate what web content is most effective in producing a desired outcome (e.g. a newsletter sign up, product purchase, or general contact form completion).

Conversion Rate Optimisation is particularly important for businesses that pay for website traffic via Adwords or any other online advertising channels.  As far as I'm aware, the only content management system that can be used in conjunction with website optimiser by non-technical users (for both A/B split testing and multivariate testing) is my own purpose built content management system, which I reserve exclusively for myself and my clients.

For the reasons stated above, I only build content managed websites. After all, your website is ultimately a marketing tool that should provide a return on investment.